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Visual communication is the form of communication with visual effect. In other words, conveying ideas and information in forms that can be read or looked upon. It is associated with two dimensional images, e.g. art signs, drawing, graphic design, color and electronic resources. The sole realization of this type of communication is on vision. As they say a picture can speak a thousand words! There are various means to present information visually, through gestures, body languages, and video. The primary focus would be how the text, pictures, diagrams, photos, etc are presented. Visual communication on the internet is one of the most important forms of communication taking place as users uses the eyes thus the visual display of a website becomes an important tool for communication to place.

World Federation of Advertisers (WFA), a global trade association for multi-national advertisers and national advertiser associations was founded in Stresa, Italy on 14th May 1953. It was formed as the Union Internationale des Associations d’Annonceurs (UIAA) at the initiative of ten existing national advertiser associations including Belgium, Denmark, France, and India. Today it constitutes a membership of 50 of the world’s top 500 advertisers and national associations in 55 of the world’s biggest advertising markets. In 1984, at the Rio de Janeiro World Congress, the name got changed to World Federation of Advertisers (WFA) and also paved way for corporate membership. This initiative reflected the common challenges faced by marketers worldwide and the increasing trend towards global marketing.

A video segment created by a private or government agency and provided to television news stations is known as video news release (VNR). The basic purpose of informing or shaping an opinion, or promoting and publicizing a concept or an idea can also said to be video versions of press releases. These can be incorporated either in full or in part as per demands, interests and the contents of the story. Though many believe that VNRs are a propaganda technique and hence not ethical. Though there exist different schools of thought who think that it’s just another means of press release. In other words the argument continues!

Social marketing can be defined as systematic application of marketing techniques to achieve specific behavioral goals for a social good, although sometimes it is used as a standard marketing practice to achieve non-commercial goals. Thus social marketing can be described to combining social values with public and commercial sector approaches. Though it started of in the 1970’s, but has gone full throttle in the last decade only as it has included full range of social sciences and social policy approaches while including all the principles of marketing. Such initiatives of course take the social causes to the next level.

Shockvertising is the usage of shocking images and/or scenes for the purpose of advertising something. One can employ this in advertising or public relations of graphic imagery or blunt slogans highlighting a public policy issue, goods, or services. Examples like usage of blood, diseased organs and human body parts etc. It is human nature to notice things that shock us however disturbing it is, this is one emotion that advertisers use to capture and convey the desired message. Hence one can say that it is a nice medium to expose any taboo or a social cause.

Reality Marketing can be defined as a form of Permission marketing which blends different interactive advertising techniques into a Reality television show format. The need for this type of marketing arose from inability to grab attention of the consumers. With consumers find various means to spend their time, hence taking their time out so that advertisers can convey their message. Thus devising this innovative idea wherein the consumers are paid for their time spent on the message. The advertisers also create what they call branded content to build relationship with audience thus assuring that the message is conveyed to the target audience and grabbing the sure shot eye balls.

Public relations (PR) can be defined as the practice of managing the flow of information between an organization and its public. The main aim of PR is to provide positive exposure to an organization or an individual while downplaying any negative exposures. All means of media are used for the same with common activities like press conferences, business conferences, awards and recognition, press or other communication. Today maintaining PR is one of the top most criteria for any organization or individual worth the salt. With more and more dependency on public perception, PR is one tool that can make or break the stature in the society.

A pseudo-event is defined as an event or activity whose sole purpose is to garner media publicity and does not serve other functions in real life. Media plays an important role in the event as nothing meaningful actually occurs at the event, however pseudo-events are considered “real” only after being viewed through news and other types of media. This term was introduced by the theorist and historian Daniel J. Boorstin in his book ‘’The Image: A guide to Pseudo-events in America’’. Today pseudo-event is being explored by various video artists in their work to convey a given message

Propaganda can be termed as a concerted set of messages which is primarily aimed at influencing the opinions or behaviors of a large numbers of people. Its totally biased as far as message conveyed is concerned and the complete objective is to have maximum erosion of thoughts towards the given message. The message conveyed is a presentation of selective facts thus encouraging a particular synthesis and producing a more emotional than a rational response in the presented information. It is a deliberate and systematic attempt to shape perceptions and direct behavior to achieve a response which furthers the desired intent of the propagandist.

The term online advertising signifies the form of advertising which uses the Internet to deliver marketing messages and attracting customers. Some examples include contextual ads that are seen on the search engines, banner ads, Social network advertising, and e-mail marketing which include e-mail spam. One of the major results of online advertising is that the information and content is not limited by geography or time. Thus the emerging era of interactive advertising presents a fresh new challenge for advertisers who have adopted an interruptive strategy. It allows the viewer to view commercials of a number of brands and if need be the option for the visiting their website thus getting the desired target consumer.