Visual communication is the form of communication with visual effect. In other words, conveying ideas and information in forms that can be read or looked upon. It is associated with two dimensional images, e.g. art signs, drawing, graphic design, color and electronic resources. The sole realization of this type of communication is on vision. As [...]
World Federation of Advertisers (WFA), a global trade association for multi-national advertisers and national advertiser associations was founded in Stresa, Italy on 14th May 1953. It was formed as the Union Internationale des Associations d’Annonceurs (UIAA) at the initiative of ten existing national [...]
A video segment created by a private or government agency and provided to television news stations is known as video news release (VNR). The basic purpose of informing or shaping an opinion, or promoting and publicizing a concept or an idea can also said to be video versions of press releases. These can be incorporated [...]
Social marketing can be defined as systematic application of marketing techniques to achieve specific behavioral goals for a social good, although sometimes it is used as a standard marketing practice to achieve non-commercial goals. Thus social marketing can be described to combining social values with public and commercial sector approaches. Though it started of in [...]
Shockvertising is the usage of shocking images and/or scenes for the purpose of advertising something. One can employ this in advertising or public relations of graphic imagery or blunt slogans highlighting a public policy issue, goods, or services. Examples like usage of blood, diseased organs and human body parts etc. It is human nature to [...]
Reality Marketing can be defined as a form of Permission marketing which blends different interactive advertising techniques into a Reality television show format. The need for this type of marketing arose from inability to grab attention of the consumers. With consumers find various means to spend their time, hence taking their time out so that [...]
Public relations (PR) can be defined as the practice of managing the flow of information between an organization and its public. The main aim of PR is to provide positive exposure to an organization or an individual while downplaying any negative exposures. All means of media are used for the same with common activities like [...]
A pseudo-event is defined as an event or activity whose sole purpose is to garner media publicity and does not serve other functions in real life. Media plays an important role in the event as nothing meaningful actually occurs at the event, however pseudo-events are considered “real” only after being viewed through news and other [...]
Propaganda can be termed as a concerted set of messages which is primarily aimed at influencing the opinions or behaviors of a large numbers of people. Its totally biased as far as message conveyed is concerned and the complete objective is to have maximum erosion of thoughts towards the given message. The message conveyed is [...]
The term online advertising signifies the form of advertising which uses the Internet to deliver marketing messages and attracting customers. Some examples include contextual ads that are seen on the search engines, banner ads, Social network advertising, and e-mail marketing which include e-mail spam. One of the major results of online advertising is that the [...]