Online Advertising
The term online advertising signifies the form of advertising which uses the Internet to deliver marketing messages and attracting customers. Some examples include contextual ads that are seen on the search engines, banner ads, Social network advertising, and e-mail marketing which include e-mail spam. One of the major results of online advertising is that the information and content is not limited by geography or time. Thus the emerging era of interactive advertising presents a fresh new challenge for advertisers who have adopted an interruptive strategy. It allows the viewer to view commercials of a number of brands and if need be the option for the visiting their website thus getting the desired target consumer.
