Reality Marketing
Reality Marketing can be defined as a form of Permission marketing which blends different interactive advertising techniques into a Reality television show format. The need for this type of marketing arose from inability to grab attention of the consumers. With consumers find various means to spend their time, hence taking their time out so that advertisers can convey their message. Thus devising this innovative idea wherein the consumers are paid for their time spent on the message. The advertisers also create what they call branded content to build relationship with audience thus assuring that the message is conveyed to the target audience and grabbing the sure shot eye balls.
