Shockvertising

Shockvertising is the usage of shocking images and/or scenes for the purpose of advertising something. One can employ this in advertising or public relations of graphic imagery or blunt slogans highlighting a public policy issue, goods, or services. Examples like usage of blood, diseased organs and human body parts etc. It is human nature to notice things that shock us however disturbing it is, this is one emotion that advertisers use to capture and convey the desired message. Hence one can say that it is a nice medium to expose any taboo or a social cause.

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