Social Marketing
Social marketing can be defined as systematic application of marketing techniques to achieve specific behavioral goals for a social good, although sometimes it is used as a standard marketing practice to achieve non-commercial goals. Thus social marketing can be described to combining social values with public and commercial sector approaches. Though it started of in the 1970’s, but has gone full throttle in the last decade only as it has included full range of social sciences and social policy approaches while including all the principles of marketing. Such initiatives of course take the social causes to the next level.
