Video News Release
A video segment created by a private or government agency and provided to television news stations is known as video news release (VNR). The basic purpose of informing or shaping an opinion, or promoting and publicizing a concept or an idea can also said to be video versions of press releases. These can be incorporated either in full or in part as per demands, interests and the contents of the story. Though many believe that VNRs are a propaganda technique and hence not ethical. Though there exist different schools of thought who think that it’s just another means of press release. In other words the argument continues!
