World Federation of Advertisers
World Federation of Advertisers (WFA), a global trade association for multi-national advertisers and national advertiser associations was founded in Stresa, Italy on 14th May 1953. It was formed as the Union Internationale des Associations d’Annonceurs (UIAA) at the initiative of ten existing national advertiser associations including Belgium, Denmark, France, and India. Today it constitutes a membership of 50 of the world’s top 500 advertisers and national associations in 55 of the world’s biggest advertising markets. In 1984, at the Rio de Janeiro World Congress, the name got changed to World Federation of Advertisers (WFA) and also paved way for corporate membership. This initiative reflected the common challenges faced by marketers worldwide and the increasing trend towards global marketing.
