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By Music in advertising one means the use of songs and music in advertising campaigns, television and radio commercials in particular. The music often reflects current trends, or popular songs of that time. Some times even some songs are popular due to an advertisement. One can find a lot of websites which cater to this need, wherein people are looking for a specific, or a catchy tune that can be played in a commercial. As they say that if music be a way of life, then play on! So a catchy tune can convey the desired message and reach the target audience

Market overhang is derived from the physical world which means things that stick out or hang over another thing. In marketing, one relates overhanging the market relates to the business practice of announcing or launching a new product or a new strategy devised by a company. The basic purpose of the same is to occupy an adjacent space to the target. Thus in the given situation either the announcer is a market leader in the given space or the announced new product is not yet ready for release when the announcement was made. Also companies use this tactic if the market is new and has not matured or the standards are not defined clearly. Sometimes even the same is done to create a buzz within the consumers so that the competitors are kept at bay, so the message conveyed is better wait and watch than being sorry!

Local advertising can be referred as to optimizing or delivering ads which are in accordance to the position of the recipient (i.e. client or user). As many of the advertisers have realized that it s better to have a local element involved than having a global campaign due to differences in thinking and cultural differences. With competition getting tougher by the day, it surely makes sense to be able to market locally and make the maximum out of it. This is a common practice used both in online and offline marketing and uses optimization for targeting the advertising thus gaining maximum mileage.

The use of interactive media to promote or influence buying decisions of the consumer can be termed as Interactive Advertising. It is utilized in both online and offline environment and Interactive advertising can utilize all channels of media like Internet, interactive television, and mobile devices (both WAP and SMS). It is a direct and personal way to connect with the target consumer and influence decisions. The other term for this is viral marketing. This technique uses texts, images, web links, audio video clips and flash animation and the same is sent by the user in chain letter style through e mail.

Integrated Marketing Communications (IMC), is defined as a process plan devised to assure that all brand contacts received by a prospect for a product or service are relevant to the persons contacted. The concept does include many of both online and offline marketing channels like e marketing campaigns. Other tools include Search Engine optimization, pay per click, webinars, blogs and internet TV. Also the offline marketing channels can be newspaper, magazines, mail order catalogues, radio, and television. In other words anything that has ability to grab eyeballs has to be used. Thus it can be said to hitting it bang on target!

In the advertising industry the term Human Directional is used for the person who acts as a sign holder or a Human Billboard. A human billboard can be defined as someone who applies for an advertisement in his or her person. The most common means of this kind of advertisement is wherein one wears a sign of some sort. It can be in the form of a clothing or even tattooing the same to some part of their body an being paid in return for the services. The primary aim as in other means of advertising is to grab eyeballs or attention of the target consumer. This again is an effective means o communicating the message as it’s in your face advertising.

Graphic Design refers to the number of imaginative and specialized disciplines, which spotlight on visual communication and presentation. There are various methods for the combination and conception of symbols and images. A graphic designer uses letters, visual arts and page design techniques for the final result. Graphic design often refers to the process, which is designing, by which communication is created and it also refers to the designs of the products that are generated. Graphic designs are commonly used in advertisements, magazines, web designing and product packaging. The work of a graphic designer starts in case of a newspaper once the journalists and the photojournalists are done with their work. Later it is the job of a graphic designer to systematize the newspaper page into a practical design.

The Oxford University Press defines global marketing as “marketing on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives.” Global marketing is not a revolutionary shift but it is an evolutionary process as is mostly applicable to the domestic companies. A domestic company has to only worry about the domestic competition, even if the competition is from foreign still it is forced to concentrate only on its home market. The biggest disadvantage of these companies is that they are not aware of the market outside their region and so they are unaware of a potential competitor. But a global marketer company sees the entire world as one market and produces the products accordingly.

Copy testing is the expertise field of marketing research. Marketing research is business research form divided into two parts, consumer market research and business-to-business (B2B) market research. Consumer market research studies the buying habits of each individual whereas business to business marketing research investigates the markets for the products sold by one business to another. Copy testing more commonly known as pre-testing as the most effective and accurate for the prediction as to how a particular ad will perform and what is response expected out of an ad, which purely predicted on the basis of the analysis of feedback gathered from the target audience.

In early 90’s a new term was invented for the marketing professionals known as Cool Hunting, however, these professionals were called as cool hunters. The basic job of these cool hunters was to make observations and predictions in the changes of the new or existing trends. The word is derived from aesthetic of cool in which cool is the sentiments of attitude, behavior, appearance, style and posture. Once the cool hunters do the research they compile their data and produce reports detailing about the latest trends and fashions amongst the youth culture and later these reports are sent to various companies who target the youth while designing and manufacturing their products.