Ad Tracking
Ad tracking also known as ad effectiveness which is an ongoing process of market research regarding the brand and advertising awareness of an organization. The basic purpose of ad tracking is to check the means for the combined effort of the media and the spending level on different advertisements and interviews. There are various online ad tracking done to remove the issues of quality, some ad tracking studies are done through telephone while others are done through Internet. Ad tracking done through the Internet is considered as the most effective one as there are visuals which can be shown on the net whereas over the telephone only hearing is involved and does not leave an effective impact like the visual images shown on the Internet.
